It’s always been more than just a helmet thing, or a simple bike or snow thing. It’s about the ride. Specifically, your ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well.


From that first day 30 years ago when Jim Gentes opened our doors to the world, we’ve been on a mission to make sure that riding is the best part of a great life. Along the way we’ve learned a great deal, created some notable products, endured some mistakes, pushed ourselves and our competitors to go further, and made friends across continents and generations.

Riding gave us all of this. And led us to you.

Giro SS2020
Hjelmer og sko
Giro bekledning 2019


Giro Snow

Hjelmer og Goggles 2019

Giro All-Mounta

Hjelmer 2019